Insights for Women Transforming Their Finances

Money Archetypes

Understanding the 8 money personality patterns that drive your financial behaviour.

Apr 7, 2026 · 4 min read · Money Archetypes

Why do you and your best friend handle money so differently? The 8 Money Archetypes reveal the unconscious patterns driving...

Apr 4, 2026 · 5 min read · Money Archetypes

The Data Behind the Transformation After 15 years of coaching and over 200 one-on-one sessions with women from across the...

Feb 11, 2026 · 4 min read · Money Archetypes

After analysing over 1,000 card selections in The Deal, patterns emerge that reveal how we unconsciously handle financial stress.

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